Report: Public Interest Commitments & Premium .nyc Domain Names

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Jackson Hts., New York, January 3, 2014 – The New York Internet Society and Connecting.nyc Inc. convened a panel on December 18 to explore the prospect and impact of requiring Public Interest Commitments (PICs) for some of the unallocated .nyc domain names – names such as news.nyc, sports.nyc, and hotels.nyc.

Internet thought leader Avri Doria kicked off the panel with a most informative and reflective history on the origin of ICANN’s new TLD program and the evolving role of PICs. She expressed a mixed viewpoint on the role of PICs, but was dubious about domain names being considered “magic words” – leaning toward the “there’s always a viable alternative” viewpoint.

Avri was followed by Thomas Lowenhaupt, founding director of Connecting.nyc Inc., who suggested that unallocated .nyc domain names be mined for those that might be shaped to benefit the public interest; and that those names have PICs attached to their development rights. (See list of 3,069 premium names.) To achieve this goal he suggested city hall establish a PIC Oversight Board to facilitate the identification and development of names that might benefit the public interest.

  • The Board should create guidelines for identifying public interest names and administer a process for their selection. That process should maximize opportunities for public engagement.
  • The Board should identify PIC features that might aide the development of markets and quality of life: maps, searchable alpha and geographic listings, public rankings, comments, reviews, etc. Names should be assigned appropriate PICs.
  • The Board should devise policies that maximize opportunities for the creative development of public interest names. These policies should enable for a broad spectrum of society to avail themselves of the opportunities provides by this new resource (not just current market leaders). These might include innovation credits, subsidies, stretched payment schedules, and other incentives.
  • The Board should advise on suitable means of distributing PIC names: high-bid auction, request for proposals, or other processes.
  • On an ongoing basis the Board should monitor the efficacy of the PIC program.

Finally, Gabriel Levitt, commenting on the .pharmacy TLD, provided insight into the role domain names can play in shaping a market and the public’s interest. Timothy McGinnis provided additional commentary on that topic. A full report on the presentations, a Q&A, and links to panelist videos and slides can be found on the meeting report page.

[Subsequent to the panel, member Thomas Lowenhaupt noted that he’d neglected to mention an important policy consideration relating to premium names and PICs – equity. His concern is that with high-bid auctions the sole criteria determining premium name allocation, new New Yorkers with new visions but slim bank accounts will find it difficult to participate in the .nyc marketplace. He requested that the equity issue be noted here for inclusion in the ongoing conversation.]

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