Here are some of the positive impacts we can expect from the .nyc TLD if it’s viewed as infrastructure and developed in the public interest.

1. Livable Neighborhoods – We’ll have media-rich neighborhood websites run by neighbors with,,,,,,,, and 300 more “dotNeighborhoods” operated and controlled by local residents. The dotNeighborhood Trust (in formation) will help make these civic resources available and assure they provide the basis for a more prosperous and livable city. See the dotNeighborhoods wiki.

2. Jobs Immediately – Most all domain name fees now flow out of the city, for example, when you buy a .com name for $10 from the likes of GoDaddy, they pocket $4 and pass $6 to Verisign, the .com TLD’s master. But imagine local retail channels – think phone cards – that keep millions of dollars in the city and create good jobs.

3. Jobs Tomorrow – Long term economic success means creating a digital infrastructure that’s trusted globally, drawing purchasers from the world over. And as the world’s most livable city we’ll attract the brightest to settle and join with one another to turn resources into success.

4. A Strong Tourist Industry – Visitors to our city are increasingly guided around the city by their mobile phones. Our Programmers Paradise (see # 5. below) will create an information rich public space that will make it easy to locate our city’s resources.

5. Educated, Computer Savvy City – New Yorkers will know how to use our new digital infrastructure – that’s .nyc and the broader Net – for our personal, family, community, and business affairs. See our Mission.

6. Programmers’ Paradise – Universal tagging will give a domain name to every,,,,,,,,,,, and (see #15 below) enabling programmers to pull in standardized resources and mash them into helpful applications. See The Internet of Things for the geek talk.

7. Good Domain Names – If we avoid the free-for-all that created the .com mess – requiring a Google search to find just about anything – we’ll create a city where most traditional businesses and organizations have domain names reflecting their actual names. See our Domain Name Allocation Plan.

8. A Multilingual Diverse Global City – As we embrace and build upon our diversity and engage our multilingual populace to make our resources available the world over, we will connect and prosper.

9. Findable Resources – Intuitive names, universal tagging (the Programmer’s Paradise), and localized search will make our ideas, services, and products more findable by residents and the world.

10. Maps Everywhere – Virtually every .nyc page will refer to a physical location in the city. And virtually every page will have a map indicating its location and nearby resources.

11. Self Governing – With our own locally designed and maintained digital grid, we’ll reduce our dependence on today’s transparent search engines fostering independence.

12. Trusted & Prosperous City – As residents and organizations realize the common interest we share in creating a trusted and respected .nyc, they will join to monitor our digital infrastructure, generating local and global trust of the .nyc domain name and enabling our city to flourish.

14. Civicly Engaged City – Efforts such as dotNeighborhoods and the city’s civic network will enable residents to readily identify problems and connect to resolve them with the latest digital tools, creating more a more responsive government and livable neighborhoods.

15. Dog Names – The .nyc TLD will prove itself when dog owners get their names along with their dog license. And with that New York will have made obsolescent the adage “No one knows you’re a dog on the Internet.” More here.

The above highlights key advantages of the .nyc TLD as presented on our wiki.