Report: November 10 .NYC Advisory Board Meeting

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City-HallJackson Hts., New York, November 15, 2014 – The mayor’s .NYC Community Advisory Board met in city hall’s Brooklyn Room on Monday November 10, 2014. The meeting’s highlights included a discussion of metrics that might be used to determine if the TLD has had a positive impact on city life, a report on the Landrush and Landrush auctions, and a preview of future plans.

The metrics discussion was sparked by Jeff Merritt and facilitated by a paper presenting 20 indicators that might be used.

  • city businesses using the TLD
  • government services using the TLD
  • smart portals aiding access to city resources
  • jobs created developing and operating smart portals
  • civic organizations using the TLD
  • improvements to digital literacy
  • schools with digital safety courses
  • properties using their city domain name
  • transportation stations/terminals using their city domain name
  • streets using portal names
  • buses using their city domain name
  • taxis using their city domain names
  • nexus policy audits
  • nexus name adjudications
  • neighborhoods with business/civic portals
  • TLD registry jobs created in city
  • TLD registrar jobs created in city
  • names with active websites
  • sites using DNSSEC
  • parked domains
  • Revenue remaining in city from domain names switched to the .nyc registry from from other TLDs
  • Advertising revenue generated by .nyc sites
  • A Google doc will be published with the board members (and presumably the public) invited to contribute additional indicators and their thoughts on what makes for a successful city-TLD.

    Also of interest was a report on the Landrush auctions, which ended October 3. The preliminary results were presented as follows:

    • A total of 10,506 domain names were requested. (Landrush provided early access to the pool of .nyc names at a premium price.)
    • 9,412 had only one applicant and became eligible for activation at the auction’s conclusion.
    • 1,094 had two or more applicants and required an auction to determine the developer.
    • 933 names were auctioned in 3 phases: those with A-K, L-R, and S-Z names. (160 original applicants did not sign up for the auction. These and 9 or 10 other names – that experienced assorted mishaps – were provided with a “second chance” in a Phase 4 auction. A report on the Phase 4 auction was not available at meeting time.)
    • In the Landrush auction’s first 3 phases 425 names had only one bidder and were awarded for $10 – the minimum bid, 93 were auctioned for between $11-$99, 268 for $100-$999, 145 for $1,000 to $9,999, and 10 went for more than $10,000: Marijuana.nyc, Townhouse.nyc, Karvmaga.nyc, CosmeticDentistry.nyc, Dentalimplants.nyc, PhysicalTherepy.nyc, Orthodontist.nyc, Selling.nyc, CarService.nyc, and bitcoin.nyc.

    The full report on the meeting is available on our wiki here.

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    Thomas thinks about technology and its impact on the quality of urban life.
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