We saw this bus stop shelter advertisement at the entrance to the West 4th Street subway last Saturday. Is this a collaboration between digital.nyc and ownit.nyc? The wording is a bit confusing… The digital.nyc site says it’s “NYC’s Hub for Tech and Startups.” And Ownit.nyc advances the idea that .nyc names are good for just about anything, so perhaps the”Meet on .nyc” is its.
It would be nice if the city had a more targeted approach to its advertising program. Civic is our cup of tea. But an approach focusing on the development of “markets” would also present the hope of being effective and impactful.Share